Twitter is being used by people all over the world. In fact, the application has now been around for some time and each day new uses are found for this blog like tool. As a marketer, I've been wondering about the uses of Twitter and how it might be used to help my business.
Personally, I'm not usually first to use a new application. I'd rather others adopt new technologies, work out the kinks and then I jump on board. The same has been true with Twitter. It wasn't long until I opened and account and am learning about this tool and all of the additional apps that have been created for various reasons. In no time at all I learned that the main reason for Twitter usage is connecting with others.
What if you could find influential people in your industry and directly listen to them, learn from them, and have insight into what they're focused on? Enter Twitter and the ability to search, find, and follow those in your industry. You may be quite surprised by all the people out there in your niche sharing ideas, news, and information. By following these people you can stay on top of industry trends and learn a great deal.
Once you have established a good list of people to follow, you can add others to your list that are either outside your industry or perhaps bring something else of value to your day to day activities. What's great about building a list of people to follow is that you are in control and can either start or stop following people at will. This is a great way to focus your efforts and get value from everyone you follow.
Another great benefit of Twitter is that of a following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.
Keep in mind that building a list is valuable. This list, if comprised of individuals interested in your niche or company can translate into customers. There are a variety of techniques you can use to do this but one of the easiest is to encourage them to visit your site, by posting a link, and getting them to register or sign up. Attach an auto responder to the sign up and move them through the purchase cycle. If the list of followers is targeted and you can add something of value, then you and your customers will be pleased with the outcome.
If you haven't already reached this conclusion, getting involved with is like have a direct dialog with prospects. Begin by offering something of value, gaining their trust and following. Once you've proven yourself as an expert or having authority in a given area, it's time to promote products or services that help to solve a problem. Twitter is a great tool for building your online business and targeting prospective customers. - 32606
Personally, I'm not usually first to use a new application. I'd rather others adopt new technologies, work out the kinks and then I jump on board. The same has been true with Twitter. It wasn't long until I opened and account and am learning about this tool and all of the additional apps that have been created for various reasons. In no time at all I learned that the main reason for Twitter usage is connecting with others.
What if you could find influential people in your industry and directly listen to them, learn from them, and have insight into what they're focused on? Enter Twitter and the ability to search, find, and follow those in your industry. You may be quite surprised by all the people out there in your niche sharing ideas, news, and information. By following these people you can stay on top of industry trends and learn a great deal.
Once you have established a good list of people to follow, you can add others to your list that are either outside your industry or perhaps bring something else of value to your day to day activities. What's great about building a list of people to follow is that you are in control and can either start or stop following people at will. This is a great way to focus your efforts and get value from everyone you follow.
Another great benefit of Twitter is that of a following. In addition to following other people, others can follow you. Over time, this allows you to build a large list of followers. You may be asking yourself what type of benefit this provides but for those of you who are marketing online, you know that its all about building a list. Twitter is the ultimate list of like minded individuals who value what you have to say, share, or promote.
Keep in mind that building a list is valuable. This list, if comprised of individuals interested in your niche or company can translate into customers. There are a variety of techniques you can use to do this but one of the easiest is to encourage them to visit your site, by posting a link, and getting them to register or sign up. Attach an auto responder to the sign up and move them through the purchase cycle. If the list of followers is targeted and you can add something of value, then you and your customers will be pleased with the outcome.
If you haven't already reached this conclusion, getting involved with is like have a direct dialog with prospects. Begin by offering something of value, gaining their trust and following. Once you've proven yourself as an expert or having authority in a given area, it's time to promote products or services that help to solve a problem. Twitter is a great tool for building your online business and targeting prospective customers. - 32606
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