The historical Stazione Leopolda train station in Florence, currently turned into a meeting center, was the setting for the 2009 edition of the Buy Tourism Online Tradeshow (16th and 17th November). The B.T.O. is an Italian web 2.0 and online tourism fair which central topic is TOURISM 2.0, the trend that is radically changing the dynamics of supply and demand in tourist accommodation.
Various speakers introduced the different aspects related to Web 2.0 and social networking in the hotel industry. One of the most attention-grabbing speeches was delivered by Roberto Frua of TripAdvisor(c). The central point of Frua's address was how social media, and most of all TripAdvisor(c), can help hoteliers in their marketing plan.
Consumer-based internet content, also known as Web 2.0, is a reality and it is dominant in the tourism industry. TripAdvisor(c), with its over 30 million traveler reviews, is a very important tool that helps monitor what it is being said about your property and take action. Monitoring and reacting to your hotel's reviews are critical in modern hotel business. Especially if the review is a negative one, the hotelier should first of all be aware of it and then come up with a suitable response. In order to smooth the progress of this task, Tripadvisor(c) has launched the Owner Center to help management teams from hotels, restaurants and attractions manage and optimize their properties' presence on the web site.
By accessing to the Owner Center, hoteliers are able to provide and update information about their hotels and most of all keep track of their reviews and respond in an opportune manner. It actually helps to save time on a very time-consuming job. Managers can see their performance on the customer satisfaction index and also keep an eye on how their direct competitors are performing.
Nowadays TripAdvisor(c) is an essential tool for hoteliers that want to engage with their former and possible guests. The innovation of the Web 2.0 is that customers have their say and what they think about your property is going to be out there, for the whole online community to see. It is a mistake to ignore this reality that may hurt the hotel integrity and image in the World Wide Web. Be it through the handy Owner Center or not, it is really sensible to observe what is being said about your property in TripAdvisor(c) and act in response: The first effort to being part of any online community is to listen to the conversation, and then to join in. - 32606
Various speakers introduced the different aspects related to Web 2.0 and social networking in the hotel industry. One of the most attention-grabbing speeches was delivered by Roberto Frua of TripAdvisor(c). The central point of Frua's address was how social media, and most of all TripAdvisor(c), can help hoteliers in their marketing plan.
Consumer-based internet content, also known as Web 2.0, is a reality and it is dominant in the tourism industry. TripAdvisor(c), with its over 30 million traveler reviews, is a very important tool that helps monitor what it is being said about your property and take action. Monitoring and reacting to your hotel's reviews are critical in modern hotel business. Especially if the review is a negative one, the hotelier should first of all be aware of it and then come up with a suitable response. In order to smooth the progress of this task, Tripadvisor(c) has launched the Owner Center to help management teams from hotels, restaurants and attractions manage and optimize their properties' presence on the web site.
By accessing to the Owner Center, hoteliers are able to provide and update information about their hotels and most of all keep track of their reviews and respond in an opportune manner. It actually helps to save time on a very time-consuming job. Managers can see their performance on the customer satisfaction index and also keep an eye on how their direct competitors are performing.
Nowadays TripAdvisor(c) is an essential tool for hoteliers that want to engage with their former and possible guests. The innovation of the Web 2.0 is that customers have their say and what they think about your property is going to be out there, for the whole online community to see. It is a mistake to ignore this reality that may hurt the hotel integrity and image in the World Wide Web. Be it through the handy Owner Center or not, it is really sensible to observe what is being said about your property in TripAdvisor(c) and act in response: The first effort to being part of any online community is to listen to the conversation, and then to join in. - 32606
About the Author:
Stefano Maranzana is Director of Public Relations for EPOQUE HOTELS, and AVANTGARDE HOTELS
